(Fort Worth, TX) – At this year’s presentation of the 2011 ADDY Awards by the Advertising Club of Fort Worth, Warren Douglas Creative Brand Marketing was awarded “Best of Show” for its Briannas Fine Salad Dressings “Colors” campaign.

“We pride ourselves on our reputation for creative innovation, and to have such recognition from our industry peers for our hard work is truly an honor.” said Doug Briley, Warren Douglas CEO. 

The award-winning campaign has helped maintain Briannas’s position and market share as the number-one-selling brand in the specialty salad dressing category—increasing sales while other category brands declined in the slow economic turn. From websites, print and web banners, out-of-home, sell sheets and other point of purchase efforts, this campaign increased brand awareness by 40%, making it both a beautifully designed and effective body of work.

“When we joined forces with Warren Douglas, we knew we had a great team behind us. We are thrilled to know that others can see and appreciate the quality work and talent behind their marketing and creative expertise,” said Jerry Brown, CEO of Del Sol Foods, Inc., parent company of Briannas Fine Salad Dressings.

Warren Douglas took additional ADDY awards home for the following: GOLD ADDY, “Copywriting, Web” for Briannas Website; SILVER ADDY, “Sales Promotion, Point of Purchase, Free-Standing” for Briannas End Cap Display; SILVER ADDY, “Consumer or Trade Publication/Campaign, Color” for Dickies Industrial Print Campaign; BRONZE ADDY, “Interactive Media, Websites, Consumer HTML, Products” for the Briannas Website; BRONZE ADDY, “Advertising Industry Self-Promotion, Creative Services and Industry Suppliers, Interactive” for the Warren Douglas Website. Warren Douglas won a total of six ADDY awards.

About Warren Douglas
An independent, full-service advertising and marketing agency with more than a decade of experience, Warren Douglas specializes in branding and marketing premium products and services. Agency clients include regional, national and international brands in a variety of industries, ranging from Exxon Mobil to Mrs Baird’s Bakeries. Visit warrendouglas.com to learn more.